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CONTENT
COLLECTIONYour web site is the content you choose to place on it - the words, graphics, audio or video material that you choose to use. You have created a web site in order to present your business to the world, so the primary requirement is that content be interesting and informative to users, and provide accurate and up-to-date information about your business and its activities.
You will obviously ensure that the content you select is appropriate for your identified audience. You must also ensure that it conforms to legal requirements, particularly copyright and privacy laws.
The message you want your audience to receive will determine the combination of words and graphic elements - such as photographs, drawings, icons, your business logos and identifying images - that will be required to convey that message.
Web site content should be visualized from the viewpoint of visitors to your site. They need to be able to find out about the business quickly and simply - who you are, what you do, what attractions you offer. The information needs to be presented in an attractive and interesting manner - both words and format - so that they notice, remember and are prompted to return.
When you have determined the content to be included, you need to consider what elements need to be newly-created and the resources you have available to perform those tasks. The completed web site material - words and images - will need to be available in web-ready format, which means digitization of all content.
Don’t forget that the material you finally select will need to be edited for factual accuracy, spelling, grammar, sense and relevance. You also need to ensure that you have the resources to review the content regularly and keep it up-to-date.
What to do
Consult the following online references for more information.
Look at a number of similar web sites and examine the scope and nature of the content they have included and how it is presented and use it as a guide for collecting content for your web site.
Mindsaw has designed an exclusive content collection program that makes the task of content collection a snap.
Give us a call to get started.
